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Nas Leads the Way: Rappers’ Thirst for Cognac Welcomed by Region’s Big Players

Fri, Jul 12, 2013 at 11:12 AM by User 2 Comments

Last year, Nas and Hennessy held a grand celebration in New York in honor of their new partnership for 2013's Wild Rabbit Campaign. “I started rapping about Hennessy at the beginning of my career and now here I am shaking hands with the brand’s president – it’s an amazing story”, Nas said during an interview. The relationship between Hip Hop and Cognac has never been stronger. Hennessy currently dominates the US Cognac market, accounting for over half of sales of the spirit in America.

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  1. roku avatar

    On Mon, Jul 15, 2013 at 10:48 PM, roku said:

    NAS you the man ;)

  2. roku avatar

    On Mon, Jul 15, 2013 at 10:47 PM, roku said:

    That's mad and give's motovation to continue with music

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