Backed By Rapper Nas, Urban Culture-Focused Media Company Mass Appeal Raises $1.2M
It’s backed by a mix of traditional firms and figures from the hip hop world. The rapper,Nas announced last month that he had invested a “six-figure sum” in the company, and he’s also serving as Mass Appeal’s associate publisher. Publisher Peter Bittenbender told me via email that the other investors include record label/creative agency DECON (where Bittenbender is co-founder and CEO), rapper Pusha T, and international firm White Owl Capital.
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